Advance America Launches ‘Advance Your Finances’ Challenge to Boost Financial Literacy in 2025
Financial literacy is the ability to understand money concepts and effectively apply financial skills, such as budgeting, saving, and managing debt.
Financial Literacy in 2025
With economic challenges impacting households across America, knowing how to handle rising costs, growing debt, and costly emergencies is more critical than ever.
Those who are empowered with financial knowledge are more likely to achieve and maintain financial stability, even in an uncertain economic climate.
Advance Your Finances Challenge
Advance America is kicking off Financial Literacy Month with a nationwide initiative to motivate and empower individuals to take control of their financial futures. The 2025 Advance Your Finances Challenge is a three-month campaign and giveaway featuring a series of financial literacy activities designed to build better money management skills and put them into practice.
"Financial literacy is about more than knowing basic money concepts — it's having the confidence to make smart decisions that support your financial goals," said Laura McCutcheon, Vice President of Marketing at Advance America. "Through the Advance Your Finances Challenge, we aim to help put basic concepts into practice in a way that’s fun and engaging."
Advance Your Finances participants have 24 chances to win their share of $12,000 in prizes:
- Each completed challenge earns one entry to win $500
- Two new challenges unlock each month from April through June
- Four winners of $500 each will be announced for every challenge
Advance Your Finances begins on April 1, 2025, and runs through the end of June. The first round of $500 winners will be announced on April 15, 2025.
GET MORE FINANCIAL TIPS FOR BETTER TOMORROWS
Notice: Information provided in this article is for informational purposes only. Consult your attorney or financial advisor about your financial circumstances.
